I was the Executive Producer of our branded Live Chats, or as we called them, branded "Gabs". We at GoGoGab came up with creative ideas for the entire social media event, produced the posts, and helped the talent host the Gab. I managed a team of moderators who worked to drive incredible results for branded projects. The following shows results from some of our Avocados From Mexico x GoGoGab campaigns. 

George Lopez

The hilarious George Lopez, led an Avocados From Mexico Pregame Gab around the Big Game. The result: George’s millions of social media fans went crazy for Avocados from Mexico. Adoption of the hashtag #FirstDraftEver continued to trend in New York, Phoenix, Chicago, San Francisco, Los Angeles, Detroit, Boston, and more, despite the competitive nature of advertising and promotion around the Super Bowl. Fans discussed and shared the #FirstDraftEver spots across the different platforms and fans shared their game day avocado dishes with George. 

Eva Longoria

Actress, producer, director, philanthropist, and business woman, Eva Longoria led a Avocados From Mexico Gab, sharing with her fans her own favorite avocado recipes.  The result: Eva’s 13.4 million social media fans went crazy for Avocados from Mexico.  Adoption of the hashtag #AvoChat quickly began trending in Los Angeles, Philadelphia, Chicago, New York, Washington DC,  Houston, Miami, Atlanta, and more.  The combined volume produced a trending hashtag for the United States for 35 consecutive minutes.   Multiple posts on all 3 of Eva’s social media accounts asked fans to ‘like’ Avocados from Mexico, helping AFM’s likes grow from 882,509 likes on Monday, April 27th to 923,728 likes on Friday, May 1st, an increase of over 40,000 ‘likes.’

Jillian Michaels

Best known for her starring role on NBC’s The Biggest Loser, America’s beloved health and wellness guru, Jillian Michaels, led an Avocados From Mexico Gab about health, fitness, and wellness for the New Year. The result: Jillian’s 3.9 million social media fans went crazy for Avocados from Mexico. Adoption of the hashtag #AvosFromMexico began quickly trending in New York, Philadelphia, Chicago, San Francisco, Los Angeles, and San Diego. The combined volume produced a top ten trending hashtag for the United States for 24 consecutive minutes.  Thousands of fans shared their recipes or talked about now using Avocados from Mexico in the coming days and weeks. 

Tim Tebow

Professional football player Tim Tebow pushed out a total of 19 pre-approved Avocados From Mexico branded posts and 95 additional social media posts during the Gab using AFM’s hashtag #AvosinSpace. Tim’s #AvosInSpace posts generated over 290 million potential impressions and had over 649,000 engagements. #AvosInSpace trended organically on Twitter in 64 U.S. cities. It was in the top 10 U.S. Twitter trends for 80 minutes and continued on as a U.S. trend for another 105 minutes. Fans loved chatting with Tim about his love for avocados. Many fans posted about how much they too love avocados, their favorite recipes, and what they were planning on making for the Big Game.