Kate Churchill Coffey

Summary

Tech-savvy and creative. Skilled in social media marketing. Knowledgeable in brand building. Strong visual director and content creator. Team player who employed and supervised 20 individuals. Critical component of a media start-up for its entire duration. Shifted level of responsibility beyond years of experience in every role in career. Demonstrated comfort with celebrities, customers, clients, and colleagues. 

Skills

Project management | Copywriting | Social metrics/data analysis | Knowledge of standard and emerging social media platforms | Multi-tasking | Prioritizing | Organization | Interpersonal skills | Initiative and problem-solving abilities | Generating out-of-the-box ideas | Website Design | Photography | Video | Photoshop | Writing

Work and Projects

Freelance Website Design (January 2017 to January 2018).

Fanology Social (June 2016 to September 2016) Fanology is an award-winning branding and social media agency. I was hired to be the social media Art Director for a new Fanology client, Mod Thread. Fanology produced the content strategy for Mod Thread’s Facebook, Instagram, and Pinterest as they launched. I curated over 88 pieces of content and produced over 20 pieces of original content for the brand.  Over the two months, our strategy resulted in 7,377 new followers, over 389,816 impressions, and 6,341 engagements, surpassing industry averages and standards.

GabBox/GoGoGab (November 2014 to June 2016) I wore many hats at GabBox, from talent liaison, to content producer, to marketing strategist, and more. I was the first person hired at GabBox, and throughout hires and fires, was the last person to remain at the company before it ran out of funding.

I was the Executive Producer of our branded projects. In these projects, we would partner companies or brands with celebrities and host live chats featuring several branded social media posts.

Our events combine digital expertise with exclusive content to maximize viral reach and enhance the audience's traditional entertainment experience. I created narratives and content for the projects and produced the events themselves. I achieved hundreds of millions of impressions for our sponsors, including over 290 million potential impressions and 649,000 media engagements on a Super Bowl campaign with Tim Tebow and Avocados from Mexico. I worked closely with and created campaigns for celebrities Eva Longoria, Jillian Michaels, George Lopez, Nev Schulman, Tori Spelling, Chris Powell, Tim Tebow, Tami Roman, Danielle Panabaker, Angel Haze, and many more.

I created all the final reports from our campaigns; therefore, I am proficient in many social media analytics sites such as Hootsuite, Brandwatch, Union Metrics, Facebook Analytics, Twitter Analytics, and more. Click for a more in depth summary of these branded projects and live chats.

I hired, trained and managed a team of moderators who worked to drive results around our live TV show broadcast chats on Twitter, Facebook, and other platforms. I hired summer interns and ran our internship program.

K Swiss (Member of The Board, May 2015 to Oct 2015). I was selected to be one of Diplo's 100 creative minds for K-Swiss out of thousands of applicants from 117 countries. 'The Board' members were given various projects to help "bring K-Swiss back to prominence." The projects I worked on for K-Swiss included everything from sneaker design, to brand positioning, to tagline writing, to best social media practices, to writing business plans. 

Stylist Pool (Freelance work from September 2014, continuing to assist from time to time). Upcoming Styling website and app! Helped the co-founders with the initial work behind the project. I continue to act as a consultant in website design and art direction. 

Wardrobe Stylist/ Costume Designer: Annie Spong (Assisting, Spring of 2014 to September 2014).  I curated images of Annie Spong's work and designed her new website (http://anniespong.com). I worked with Ms. Spong on styling commercial shoots in Hollywood. Last May, I assisted her on styling a commercial for Hasbro. I set up her stylist blog, business Instagram, and business Facebook page. I continue to assist her with various projects in Los Angeles.

Holocaust and Human Rights Education Center of White Plains (Volunteer, Summer of 2014). This non-profit asked me to produce a video for their benefit honoring Richard Gere.  The short video (approximately 5 minutes) showcases the work of the organization and its impact on the Westchester community.

Gretchen Scott Designs  (Internship during two summers, 2012 and 2013).  The company is a resort wear clothing manufacturer and designer.  Based on my performance in 2012, Ms. Scott put me in charge of monitoring her China production during the 2013 summer.  That summer, I traveled with Ms. Scott and her production manager to India for three weeks.  I did photo shoots for the business in India (with elephants and a marching band); several photos of mine were used by the business in its social media promotions. I helped run Gretchen Scott Designs’ Facebook page, which has over 78,000 likes.  I also started her Instagram account and ran a contest which led to over 1,000 new followers in under a week.

Conde Nast’s “Vanity Fair” magazine  (Internship,  Summer of 2011).   Among other typical internship duties, I put together a “look book” for Graydon Carter and was asked to fill in as personal assistant to managing editor, Chris Garrett, for two weeks.

Sean Coffey for Attorney General (Volunteer, Summer of 2010).  In additional to general staff work in support of my father’s campaign,  I delivered a short speech introducing him at the New York State Democratic Convention.

Reed Business Publications  (Internship, Summer of 2009).  In addition to typical internship duties, I wrote two articles that were published on the web.

Education:

Santa Clara University.   B.A. received in March 2014.  Communications Major and Political Science Minor.

Foundation for International Education, London.   Studied abroad in winter 2013 while at Santa Clara University.

Parsons School of Design.  Summer Intensive Program for Film Photography (2008, Paris, France).

Additional:

University of Santa Monica (October 2017 to Present). Course in Spiritual Psychology.

Integrative Body Psychotherapy Institute (September 2016 to Present).

Scratch DJ Academy (March 2015 to June 2015, resuming again soon). I have completed beginner and intermediate mixing and scratching courses.  I am registered in the Scratch DJ Academy's Certification program. The Certification program is a comprehensive method for developing world-class DJ skills through the completion of a diverse range of classes. During this program, I will gain a solid understanding of Ableton's foundational elements including sampling, synthesis, sequencing, sound design, mixing/mastering techniques, etc. I have my own studio and equipment at my place. To get a sense of my music taste, check out my soundcloud.

I wrote my undergraduate thesis on the whether or not there is a way to predict if a video will 'Go Viral.'