For the third time, I contacted my friend. He spoke to her on two different occasions within a few days. Denial further ensued. Tantrums were thrown. Posts were deleted. And at last, Alex Andrea continued the next day without pause.
To say the least, my mind continues to be blown by every part of this... Which leads to why this blog post exists.
Throughout the last 4 months, I’ve felt conflicted. I have never met the girl, she doesn’t even live in the same state as me, so is it a big deal? How much harm is she doing even if she is mimicking my pose, caption, style or edit at a daily rate? Does it matter? I've thought about the many angles to this and yes, it does.
For the last 8 years, I have created a personal brand for myself across different online platforms. I have worked at developing my vision and committing to a unique voice and perspective. My brand has helped me throughout my whole life. One example, I created a website for a family friend and stylist that was so successful, I got offered my current job. My boss moved me to LA because he was able to see my vision and skill through what I created for her.
So, when it came to creating my own, I made sure every last detail was perfect. Kateccoffey.com has inspired me to be more frequent with my self-expression, and it has awakened a whole new area of my brand. I write 1-2 blog posts weekly. I research; take images; pull images; write; edit; find artists, writers, creators I am inspired by; and CREATE experiences that I enjoy and that others will enjoy. I am damn proud of who I am, work I do, and things I create. They may say that imitation is the sincerest form of flattery, but when it goes this far, there’s nothing sincere about it. When almost every single thing I create is imitated in close detail, I am infringed upon. When my style, voice, and opinions are replicated, I am violated. My brand and image become less unique and less valuable.
I will not speak on her motives or agenda. For months, I tried to take the high road, handle this privately, and give the benefit of the doubt. Even still, this public post is not about being petty; It is about authenticity. Because of the years I have spent cultivating my own authentic self both online and in real life, along with her continuous actions, I felt I needed to bring this to light and say this:
My work, my ideas, my creations are to inspire others, just as they have inspired me. They are not to mimicked, outright stolen, or blatantly copied.
That being said, regardless of how often others try to recreate my art or image, they will fail. I will always be 5 steps ahead. Authenticity wins. Bullshit falls short. No matter how hard some will try to emulate me, they will never have my heart, mind or soul.